+ Meta conversation charges, billed at cost. No markup, ever.
Conversation charges, at cost
Meta charges per conversation. We pass it through.
Meta categorises each 24-hour conversation by intent. Below are the
current rates for India — these flow through your Weflux invoice with no markup and no batching.
Utility
₹0.115
Order updates, OTPs, payment reminders — anything tied to a transaction.
Authentication
₹0.115
One-time passcodes for sign-in and verification flows.
Marketing
₹0.7846
Promotional broadcasts to opted-in contacts — sales, drops, re-engagement.
Service
Free
Customer-initiated conversations are now free in India, per Meta's 2024–25 update.
Rates per 24-hour conversation, India market · effective 2026. Meta updates these from time to time — current
rates always live in your billing console.
Compare plans
Every feature, side by side.
Free
Basic
Pro
Scale
Enterprise
Inbox & team
Team members
1
5
10
Unlimited
Unlimited
Connected numbers
1
1
3
10
Custom
Contacts
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Assign, mention, snooze
✓
✓
✓
✓
✓
Internal notes
✓
✓
✓
✓
✓
Canned responses
✓
✓
✓
✓
✓
Roles & permissions
—
—
—
✓
✓
Campaigns & templates
Message templates
5
Unlimited
Unlimited
Unlimited
Unlimited
Broadcast campaigns
✓
✓
✓
✓
✓
Broadcast scheduling
—
—
✓
✓
✓
WhatsApp Calling
—
—
✓
✓
✓
Segmentation
—
✓
✓
✓
✓
Campaign analytics
—
—
✓
✓
✓
Team performance
—
—
✓
✓
✓
Automation & integrations
Automation flows
—
10
25
Unlimited
Unlimited
No-code flow builder
—
✓
✓
✓
✓
Integrations
—
Basic
Advanced
Custom
Custom
Developer & API
REST API
—
—
Limited
Full
Full
Webhooks
—
—
—
✓
✓
Security & compliance
On-premise deployment
—
—
—
—
✓
White label solution
—
—
—
—
✓
Dedicated infrastructure
—
—
—
—
✓
SSO (SAML / OIDC)
—
—
—
✓
✓
Audit log
—
—
—
✓
✓
Support
Dedicated manager
—
—
—
—
✓
Support SLA
Community
Standard
Priority
SLA Support
Dedicated CSM + SLA
Pricing questions, answered.
Meta charges per 24-hour conversation, by category and destination country. We
pass that cost straight to you — every invoice line shows Meta's published rate and the count, with a
clearly labelled zero markup column. You can reconcile against Meta's own billing portal at any time.
Yes — upgrade or downgrade in one click inside your workspace. We pro-rate the
difference, no contracts.
We're a registered MSME (Udyam) and don't currently add GST on the platform fee —
you pay the listed price. Every invoice is in INR and downloadable as PDF. Meta's per-conversation
charges are billed separately, at cost.
UPI, Net Banking, Visa / Mastercard / Amex, and NEFT/RTGS for enterprise.
International cards work too — we bill in INR.