Building the future of WhatsApp communication.
We are currently onboarding our initial cohort of high-growth D2C brands, healthcare providers, education institutes, and agencies across India.
We believe in 100% transparency.
Rather than publishing manufactured logos or placeholder testimonials, we are actively working with our first 10 onboarded workspace partners. Detailed case studies, ROI metrics, and verified customer stories will be published here as our partners complete their go-live milestones.
1-on-1 Onboarding
Direct setup assistance for Meta Embedded Signup, WABA verification, and template approvals.
Free BSP Migration
Seamless porting from WATI, Interakt, AiSensy, or TeleCRM with zero downtime.
Zero Markup Pricing
Pass-through conversation charges billed directly by Meta at exact cost.
What we will not put on this page
Invented testimonials, stock photos with fabricated names, or revenue figures we cannot show you the working for. Most WhatsApp platform sites carry a wall of them and they are worth precisely nothing to you as a buyer.
We publish a customer story when the customer has agreed to it by name and the numbers are theirs. Until a story clears that bar it is not here. What follows instead is the thing those pages are usually a proxy for: what actually moves, and how to check whether it moved for you.
The numbers worth measuring
Whatever your sector, four numbers tell you whether WhatsApp is working. Baseline them before you start, because after the fact you will not be able to.
- First response time, at the tail rather than the mean. An average of four hours can hide the conversations that quietly aged past the 24-hour window overnight and now need a paid template. Look at the slowest tenth.
- Reply rate against opt-out rate, per campaign. Read rate on WhatsApp is high for everything, including messages people resent. Replies mean you started a conversation. Opt-outs mean you spent list you cannot easily rebuild.
- The specific operational number your sector turns on. Unconfirmed COD orders for D2C. No-show rate for clinics. Enquiry-to-application for schools. Failed first delivery attempts for logistics. One number, measured monthly.
- Cost per outcome, not cost per message. Meta's per-message rate is only interesting divided by the thing it produced.
Measure against a holdout, not against last month
The most common mistake in reporting WhatsApp results is crediting the channel with everything that happened after a message. Some of those customers were going to buy anyway.
Hold back a random slice of the audience from a flow, and compare. The uplift is usually real and usually smaller than the raw attribution suggests. Knowing the real number is what lets you spend confidently on the flows that work and switch off the ones that do not.
What a realistic first month looks like
Not a transformation. A sequence.
Week one: connect the number, get two or three templates approved, move the team into the shared inbox. The habit change is the work here, not the setup.
Week two: one automation, chosen because it saves money rather than because it is impressive. For most D2C brands that is COD confirmation. For clinics, appointment reminders.
Week three: one broadcast to a real segment, not the whole list. Watch the opt-out rate as closely as the click rate.
Week four: compare against the baseline you took. Decide what to build next from what the numbers say, not from a feature list.
Are you a customer with a story?
If Weflux has moved a number you can point at and you are willing to be named, we would like to publish it, with your review of the draft before it goes live. Write to hello@weflux.in. If you would rather not be named, we still want to hear what worked, and it stays private.