Built for the way
India does business.
Weflux is a WhatsApp automation and customer communication platform by Serves Technologies - a dedicated team in Bengaluru building tools that help businesses communicate effortlessly on the WhatsApp Business API.
WhatsApp is where Indian customers are. The tools weren't.
Over 500 million Indians use WhatsApp daily. For millions of SMBs, it's the primary way customers ask questions, check on orders, and get support.
But the tools to manage those conversations professionally - as a team, at scale, with proper templates and analytics - were either too expensive, built for Western markets, or required a developer to set up.
We built Weflux because we believe businesses deserve a WhatsApp platform that's fast to set up, priced fairly, and actually built around how modern teams work.
Meet the Founder & Developer
Prateek Prakash
Founder & Lead Developer
Prateek leads product engineering and architecture at Weflux. Driven by a vision to make enterprise-grade WhatsApp Business Cloud API tools accessible, fast, and transparent for businesses of all sizes.
Our values
Transparency
No opaque pricing, no markup on Meta fees, no feature-gate surprises. What you see is what you pay.
Speed
Setup in 10 minutes. Migration in 24 hours. If you're waiting on us, we're doing something wrong.
Partnership
We're not a faceless SaaS. We're a dedicated team that picks up the phone, knows your business, and cares if you succeed.
Privacy first
Your customer data belongs to your business. We store it securely, don't sell it, and delete it on request.
India-built
We're from here. We understand DPDP, INR, IST, TRAI, and the way Indian teams actually work.
Customer success
We win when you grow. Every feature we build is driven by what helps our customers communicate and engage better.
Want to build something together?
We're early and we're listening. Come talk to us about your use case.
What Weflux is
Weflux is a WhatsApp Business Solution Provider built on the Meta WhatsApp Cloud API, operated by Serves Technologies from Bengaluru, India. Businesses use it to run broadcast campaigns, work a shared team inbox on one WhatsApp number, automate the predictable messages, and keep a CRM that updates itself from the conversation.
Registered as an MSME under Udyam UDYAM-KR-03-0513677. Contact: hello@weflux.in.
The one thing we do differently
Meta charges businesses per message. Most providers add a margin to that rate and do not draw attention to it, because it is invisible on a monthly invoice and grows with your volume. By the time it is material, you have built your operations on the platform.
Weflux passes Meta's charges through at cost and shows Meta's own rate on every invoice line. We make money on the platform fee, which is a number you can see and compare, rather than on a spread you cannot.
That is a deliberately smaller business than the alternative. It is also the only version of this we wanted to run, and it is the reason customers with real volume move to us.
How we decide what to build
Three rules, which explain most of our product decisions and a fair number of our refusals.
Official API only. We do not offer, and will not build, anything that automates the WhatsApp app. Those tools work until the number is banned, and the ban is usually permanent. Any provider offering both an official and an unofficial mode is telling you something about how they will treat your number.
Say what it costs before it costs it. Windows closing, template-only states, opt-outs, permanent deletes. The interface warns in advance and in plain words, and asks twice for anything unrecoverable.
Never show a control that cannot work. Messenger and Instagram cannot be messaged first and have no templates. Rather than grey out a button that could never function, those surfaces show only what the channel actually supports. A disabled control that can never be enabled is a support ticket with extra steps.
What we are not
We would rather lose a deal at the first email than at month three.
- Not a general helpdesk. If most of your volume is email and WhatsApp is a side channel, a helpdesk with a WhatsApp connector will serve you better.
- Not a full ticketing system. Conversations, assignment, notes and lead stages, not SLA policies, escalation matrices and CSAT surveys.
- Not a multi-channel suite. WhatsApp first, with Facebook Messenger and Instagram alongside it. No SMS, no email.
- Not certified. We do not hold SOC 2 or ISO 27001. The security page lists the controls we actually operate, and we will tell you when that changes.
Who we build for
Small and mid-size Indian businesses whose sales and support genuinely live in a WhatsApp inbox for eight hours a day. D2C brands, clinics, coaching centres, service firms, and the agencies that run WhatsApp on their behalf. Mixed technical confidence, often working from a mid-range Android phone on a patchy connection, switching between phone and laptop through the same shift.
They are not evaluating software. They are clearing a queue. Success for us is a team that stops using their personal WhatsApp because the shared inbox is faster.
Talk to us
Sales and product questions: hello@weflux.in or the contact page. Security and privacy: security@weflux.in. If you are an agency looking at partner terms, the agency page covers how that works.